The large header begins the email at the top, before the fairy lights lead the eye down to other sub-elements. This beautiful email from Japanese lifestyle company Rikumo is a great example of hierarchy in action.
In marketing speak this might be referred to as storytelling, but from a design perspective this is communicated through a visual hierarchy of elements on the layout. One way of maximising both is to structure your email design around a story, which builds from an enticing beginning at the start of the email and ends in a call-to-action or memorable brand message at the bottom of the scroll. With so many emails landing in an inbox on any given day, it’s important to make both an immediate and long-term impact on your recipient. Create Hierarchy In Your Newsletter Design Giving you the flexibility to easily manoeuvre text, images and change color schemes, you can then create your ideas as HTML using your chosen e-newsletter software.ġ. Here we’ll look at 8 pro tips for breathing fresh life into your email designs, and get your customers clicking! InDesign is a great ‘mapping’ tool for experimenting with email newsletter layouts. How to Design Beautiful Email Newsletters E-newsletter design has evolved in leaps and bounds in recent years, with businesses looking to entice customers with advanced layouts and interactive content.
0 kommentar(er)
